IFA 2019 – Simply getting biGGer

IFA , the  world’s leading trade show for consumer electronics and home appliances, will take place at the Berlin Exhibition Grounds from 6 to 11 September 2019.  In prelude to the event, the  IFA Global Press Conference which is now a regular feature for international journalists from over 55 countries who have the opportunity of interacting with IFA exhibitors and partners. This year’s Global Press Conference was held in Andalusia ( Spain) and saw the participation of over 300 journalists.

IFA is also the melting pot of various expertise and the IFA Global Markets which is attracting a growing interest from professionals and experts worldwide will be held from 8 to 11 September at Station Berlin. Speaking at the annual Global Press Conference held in Andalusia, Christian Göke Chief Executive Officer of Messe Berlin stated  IFA is the convener enabling innovation as it is the connecting tissue for the global technology ecosystem. He further states there are various different industries interacting with each other that all try to solve the same problems and push innovation to new limits.

The event which initially kick started as a radio convention back in 1924 has today turns out to be the world’s largest display of state of the art technology, also valued as the preferred hotspot for international launches & teasers of upcoming trends. With its continuous improvement and growing partnerships, as Christian Göke says ‘ Its simply getting bigger’ .

K.Ali

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