There are now more than 4.5 billion social media users around the world. That is more than 400 million higher than it was 12 months ago, equating to year-on-year growth of almost 10%, according to the Global Statshot report, October 2021.

The Covid-19 pandemic highlighted how crucial social media is for communication. The use of online platforms allows organisations to get information out to a broader audience quicker than ever before. But this is both a blessing and a curse: misinformation can