Communications teams with a hybrid structure are more likely to consider website updates as a main task than peers with other structures, the Communications Benchmarks 2025 finds.
Hybrid comms teams are those with a centralised department but also some decentralised units attached to other departments. Respondents evaluated their duties using a five-point scale from 1 (very unimportant) to 5 (very unimportant).
Over seven-tenths of teams with a hybrid approach consider updating the website very
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