In the roughly year-and-a-half since the 2024 edition of the Communications Benchmarks was published, central bank social media adoption has risen substantially. While the share of communications issued through social media has varied only modestly over the years – ticking up slightly to 44.5% this year – the range of platforms being used to communicate externally has risen notably.
This year, more than four-fifths of respondents indicated that they use LinkedIn (89.7%), Facebook (87.2%) and
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